PressMediaWire.com (Press Release Distribution) – May 29,2011 –
Visit Voskos Greek Yogurt on Facebook, and you could end up visiting the product’s homeland. As the winner of the Voskos Win a Trip to Greece Giveaway Sweepstakes, you and a companion could enjoy a five-day, four-nights trip for two to Greece, to the destination of your choice—either Athens, Crete or Mykonos. Including airfare and hotel stay, the approximate retail value of the sweepstakes prize is $5,000. The sweepstakes is Voskos Greek Yogurt’s way of thanking, engaging and rewarding its “focus group” of Facebook fans.
“Greek Yogurt is taking America by storm,” says Nielsen, Sun Valley Dairy’s marketing director. Sun Valley Dairy is a family-owned California firm that makes Voskos brand Greek yogurt. “According to the Nielsen Company,” (no relation), “sales in the Greek Yogurt product category are up over 200% in the U.S. in the past year,” says Nielsen. “The previous trip to Greece sweepstakes was almost as popular as Voskos Greek Yogurt,” she laughs. “Response was huge, and the winners are enthusiastic consumers of Voskos Greek Yogurt . Although no purchase is necessary to win, and the sweepstakes is open to both customers and non-customers alike, we were glad that the winners of our first Greece vacation sweepstakes were already fans of our product.”
“We want to thank our customers and our over 65,000 Facebook friends for their loyalty and support by offering another chance to win a vacation to Greece,” says Voskos spokesperson, Vanessa Nielsen. “We know consumers shop around for quality, taste and value. A fan page is merely a bunch of fans who typically are fans of something besides our products. Therefore, in today’s new rules of marketing, we’re keen on conversational marketing that allows us to listen to our audience, engage, converse, and stimulate with our readily available and passionate ‘focus group’. It’s important to us as a company to connect with our consumers and fans individually and as a whole, and Facebook is a great medium to get instant feedback.”
The Voskos Win a Trip to Greece Giveaway Sweepstakes is open to legal U.S. residents age 21 and up who become fans of the Voskos Greek Yogurt page on Facebook and complete the online sweepstakes entry form. No purchase is necessary. The deadline for entries is July 31, 2011. One entrant will be selected at random on August 1st, 2011. Complete sweepstakes rules are available on the Voskos Facebook page. The sweepstakes is void where prohibited.
Voskos Greek Yogurt has been recognized in awards contests presented by Fitness magazine, Women’s Health, Vegetarian Times, Natural Solutions, and Cooking Light magazine. Most recently, Voskos Strawberry Greek Yogurt strawberry won the 2011 Self Healthy Food Awards. Voskos is also a triple gold winner of the 2010 Los Angeles International Dairy Competition.
About Voskos Greek Yogurt
Award-winning for its thick, rich taste and nutritional value, Voskos Greek Yogurt is all-natural, hormone-free, gluten-free, and Kosher certified. Through Voskos’ proprietary ProStrain™ method, Voskos yields two times more protein, more probiotics, less lactose, and a thicker, creamier consistency. Voskos is the only brand to offer an organic Greek yogurt line in addition to its all-natural plain and blended flavors and never has “fruit on the bottom.” Available nationwide, retailing between $1.49 – $2.99 in such stores as Kroger, Safeway, Publix, Bi-Lo, Whole Foods, Sprouts, and more. For store locations, and to download a coupon, visit voskos.com or facebook.com/voskosgreekyogurt today.
Sun Valley Dairy
818-504-1775 ext 113