The firm – who is agency of record for Crystal Rock, Newtown Savings Bank, Ski Sundown and New Milford Hospital, and boasts a client roster which includes BIC, ESPN, Holiday Inn, FedEx, Live Nation, Aetna CCG, CSA International and United Technologies – is rebranding itself to better define its position in the market and the value it holds for both current and prospective clients.
“The new name and rebrand centers around practicing what we preach,” said Joe Gugliotti, Managing Member of Worx. “We tell every client to define your brand first, and clearly communicate the brand next. We want to show that we’re holding ourselves to the same principles, and leading by example.”
The evolution of The Worx Group brand comes on the heels of the best top-line revenue year in the agency’s 22-year history. Worx President and Chief Creative Officer Grant Copeland attributes the growth to their success in helping clients define and articulate an ownable market position. “Because of the economy or otherwise, more and more companies are realizing that their ability to compete in any market is predicated on having a unique value – and a unique way of saying why they matter at all touch points.”
As marketer and agency roles evolve, Worx is championing the value of an agency that can be both a marketing and business partner. Worx recently launched the new Crystal Rock brand, with insight on selling strategies, business operations and distribution channel optimization – pivotal components not often considered by traditional advertising agencies.
Worx solutions span strategy, television, web, interactive, print, direct marketing, packaging, online, social media and internal communications. Worx has the distinction of having won more American Graphic Design Awards since 2005 than any agency in the country. The firm also boasts unique services – including being the second-largest Internet Hosting Services provider in the area behind AT&T.
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