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“QR Codes and Mobile Marketing for Small Business” book now available on Amazon.com

Small business marketing book by Michael Weir outlines promotional applications of new smartphone-based QR Code technology – 2010/12/24

QR Codes & Mobile Marketing for the Small Business Owner by small business marketing expert Michael Weir is now available in paperback on Amazon.com for $19.97. The 50-page book introduces QR code technology to small, local businesses such as chiropractors, dry cleaners, restaurants, entertainment venues, pet groomers, contractors, hair salons and local attractions.

Liberally sprinkled with QR codes, QR Codes & Mobile Marketing for the Small Business Owner outlines the case for QR codes and mobile marketing as a valuable customer loyalty tool that all small business owners should utilize.

“People have learned to tune out marketing messages,” says Weir. “But QR codes aren’t seen as marketing tools by consumers. The technology is too new, and it’s still too fun to interact with.”

When a customer (or potential customer) scans a QR code with his smartphone, the phone could launch applications such as a web browser or phone number, company or product videos, or even a short story. The QR code tells the smart phone what to do. QR code readers are free and readily available for iPhones, Blackberry and Android smartphones.

And so far, marketing opportunities seem unlimited, says Weir, author of “QR Codes and Mobile Marketing for Small Business.” “But one of the most important applications of QR codes and mobile marketing is for list generation,” says Weir. “QR codes and smartphones can help small businesses do a much better job of capturing their customers’ contact information and creating an in-house marketing list.”

About Michael Weir

The author of QR Codes & Mobile Marketing for the Small Business Owner, Michael Weir is a former attorney and serial entrepreneur. He launched MobileMarketingQRCodes.com to help local businesses and retailers create comprehensive list generation and marketing campaigns using QR codes.

About QR Codes

Created by Toyota in the mid-1990s, the QR (or “Quick Response”) code has started to show up everywhere—online, in print advertisements, magazines and newspapers, and even on point of sale displays and product collateral.

More information about QR code mobile marketing campaigns is available at MobileMarketingQRCodes.com, or by scanning the attached graphic with a smartphone’s QR code reader application.

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