How much do you know about your business’s reputation as a brand? Do you think you are currently the best in your market? What do your customers typically want to know about your business? There are so many elements of your business to focus on, especially in the new year, but it’s important to not underestimate online reviews! Online reviews can have a huge impact on your brand in a multitude of ways. Here’s what you need to know about online reviews…
Researched Consumers
Everybody has access to the internet so now, more than ever before, consumers are incredibly well-researched. With more small to medium businesses than ever, it’s important to recognise that the product or service you offer is not unique and consumers can go elsewhere. Before coming to your shop, whether it is brick and mortar or online, consumers will search for online reviews to determine whether you are the best in business! It’s important to consider what they will find.
Reputation
Online reviews can have a large impact on your business’ reputation. If reviews are particularly bad and repetitive, a consumer will consider these common problems of your business. Multiple positive reviews will demonstrate to the customer that your business delivers time and time again. When a consumer finds no reviews online for your business they might interpret your brand as not being popular. The more people that rate your brand, the more people will trust your brand.
What is the Consumer Looking For?
This should be the key driver of any small business marketing strategy. There are many things a potential customer is looking for so the better you are at them, the more likely you will receive positive reviews. First and foremost, customers will be reviewing you on the quality of your product, the speed at which you deliver a product or service, the quality of your customer service and the fairness of your pricing. If you are going to highlight any areas of which you appreciate your customers’ feedback, these are the ones to consider.
This is especially true for high-end goods, when the expectations are rightly higher. You may need to use services of agencies that specialise in luxury PR to ensure your potential customer base hear all about you.
Best in Market
Ultimately, a potential customer will head to the best business in the market when they are doing their research. Everybody has access to the internet and it is honest and impartial, providing honest answers to any questions a potential customer will have. Consider your target market, their wants and their needs and how you can improve your business to ensure your online reviews come frequently and positively. Using PR services is a great method to build brand awareness, but ensuring your reviews are positive will make a big difference in that awareness converting into new business.
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