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PressMediaWire.com (Press Release Distribution) - Dec 13,2011 - Have you ever wondered why only a handful of companies are so successful at continuously introducing game changing innovations?
And why is it that the majority of companies simply cannot keep up and fade away into oblivion?
Experts agree that we have transitioned from the Information Age into The Innovation Age — an age where innovation is not an option, nor a luxury, but an absolute necessity for survival and success. In his new book, Living in the Innovation Age, author and innovation expert Tarak Modi, explains how companies such as Procter & Gamble, 3M, Google, Apple, and many others have successfully embraced innovation to continuously venture into new and unchartered waters in this unique and exciting era.
“Those who read these pages will find their thinking stimulated and their understanding enhanced, as were mine.”
Joe Martore, President & CEO
CALIBRE Systems, Inc.
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Highlights include:
* Five principles that can help companies prosper in the Innovation Age.
* Practical advice on several powerful techniques that anyone can use to make innovation work in their own organization.
* An explanation of the typical innovation lifecycle, innovation metrics, and a pragmatic, ready-to-use innovation maturity model that can help any organization embark on its innovation journey.
* Insights into key concepts including the “customer centric paradox” and the “first mover advantage fallacy.”
This thought-provoking and easy-to-read book is intended for anyone who is responsible for innovation within their organization. That includes everyone from senior executives to task-oriented employees since, as Modi explains, innovation is "everyone's job" and "applies to all" in our globally competitive economy.
Unleash the innovator inside you… order your copy today!
Living in the Innovation Age: Five Principles for Prospering in this New Era
TekNirvana— December 2011
ISBN-10: 0-615-56285-X
ISBN-13: 978-0-615-56285-8
Available at Amazon.com and your local bookseller.
Visit the book's webpage for updates and additional information.
About the Author
 Tarak Modi is Vice President and Chief Technology Officer at CALIBRE Systems, Inc., where he is responsible for planning and coordinating their IT and innovation strategy. He is a recognized thought leader and a prolific writer who has co-authored Professional Java Web Services (Wrox Press, 2001) and published over 80 articles on IT transformation and modernization technology including Enterprise Architecture, SOA, and Cloud Computing. Tarak currently resides in the Northern Virginia area.
Find out more about Tarak at his professional website, TekNirvana.com. Or contact him directly at tarak@teknirvana.com or 571-255-0231.
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